The Art of Messaging with Anat Shenker-Osorio -- In the Arena with Jonathan Stein

The Art of Messaging with Anat Shenker-Osorio -- In the Arena with Jonathan Stein

First Aired: 2/6/2017

Length: 29 minutes


Messaging expert on shaping public opinion.
 
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Messaging expert Anat Shenker-Osorio, author of Donít Buy It: The Trouble with Talking Nonsense About the Economy, describes how to best influence public opinion. Citing her research on causes such as abortion rights and gay marriage, she argues that the most effective way to change minds is not through the traditional anger, hope, action model, but instead to establish shared values with political opponents and then to present the problems that threaten those values along with potential solutions. Shenker-Osorio engages in this fascinating discussion with civil rights attorney Jonathan Stein, a fellow alum of the Goldman School of Public Policy at UC Berkeley.
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