Social Marketing for Health Promotion in California and Mexico: Creating Your Value Proposition/The Essence of Effective Social Marketing

Social Marketing for Health Promotion in California and Mexico: Creating Your Value Proposition/The Essence of Effective Social Marketing

First Aired: 7/10/2007

Length: 55 minutes


Effective Social Marketing for Health Promotion
 
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Experts in the field of social marketing were brought together by the California Office of Binational Border Health to share their knowledge and help your agency achieve success. In this edition, Moshe Engelberg, Ph.D., M.P.H., Graduate School of Public Health, San Diego State University and President of ResearchWorks, discusses the essence of effective social marketing, creating a value proposition. Learn why it is so critical to your success, and how to best define your value statement to most effectively position your agency in the market.
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