Social Marketing for Health Promotion in California and Mexico: Evaluating Social Marketing Programs

Experts in the field were brought together by the California Office of Binational Border Health to share their knowledge and help your agency achieve success. In this edition, Larry L. Bye, V.P./Director of Social Marketing, Field Research Corporation, discusses the importance of evaluating your social marketing campaign to measure its effectiveness and to help create better programs, secure funding, and in help influence policy makers. Learn a variety of methods that will effectively evaluate your social marketing program.