Social Marketing for Health Promotion in California and Mexico: Sharing Best Practices and Challenges

Experts in the field were brought together by the California Office of Binational Border Health to share their knowledge and help your agency achieve success. In this program, Susan D. Kirby, Dr.P.H., M.P.H., Kirby Marketing Solutions, uses her years of experience at the CDC to share best practices for implementing a successful social marketing campaign including the most important steps to follow and the common pitfalls. Learn how to apply strategic communication and marketing principles to your program design.