Pitfalls and Benefits of Drug Advertising and Promotion

Pitfalls and Benefits of Drug Advertising and Promotion

First Aired: 3/26/2007

Length: 59 minutes


Benefits and risks of drug ads
 
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What are the benefits and risks of direct to consumer drug advertising. Join R. William Soller of UCSF's School of Pharmacy to learn about the legal and regulatory basis for drug advertising and promotion and the associated ethical and social values.
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